Service Strategy in Action: A Practical Guide for Growing Your B2B Service and Solution Business
"Service Strategy in Action: A Practical Guide for Growing Your B2B Service and Solution Business" by Professors Christian Kowalkowski and Wolfgang Ulaga has been a guiding light for businesses aiming to thrive in today's competitive landscape. This insightful book has not only been an inspiration for the Servitization Journey but also serves as a cornerstone reference for GrowthBeam's engagements and workshops.
In an era where merely producing exceptional products falls short, Kowalkowski and Ulaga illuminate the path to sustainable growth by strategically integrating service and innovation into business models. Their twelve-step roadmap offers invaluable insights on how companies can transition from a goods-centric to a service-savvy approach, empowering them to:
- Assess their readiness for service-centric strategies.
- Leverage existing services for maximum impact.
- Innovate and deliver value-added services and customer solutions.
- Cultivate a culture centered on service excellence.
- Align service strategies with overarching corporate goals.
- Equip sales teams to excel in a service-oriented market.
- Design organizational structures conducive to service growth.
- Forge symbiotic relationships with distributors and partners.
Backed by extensive research and real-world experience, Kowalkowski and Ulaga's methodology is not merely theoretical; it's a practical guide derived from years of collaboration with industry leaders. Their blend of academic rigor and managerial insight, showcased through case studies and research findings, makes "Service Strategy in Action: A Practical Guide for Growing Your B2B Service and Solution Business" an indispensable resource for businesses embarking on the journey toward profitable service growth.
